Sign Writer vs Sign Maker: What’s the Difference?

When you’re in the market for signage, you may come across two similar-sounding roles: sign writer and sign maker. While both professionals, sign writers and sign makers, are involved in the signage process, their skills, methods, and contributions to the final product can differ. In this blog, we clarify the difference between the two and help you understand who does what in the world of signage.

What is a Sign Writer?

Historically, a sign writer is an artisan who hand-paints lettering, symbols, and graphics onto surfaces like walls, windows, and sign panels. Sign writing is a skilled trade requiring a steady hand, a deep understanding of typography, and an eye for design.



Key Characteristics:

• Traditional Craftsmanship: Uses brushes, paints, and sometimes gold leaf to create bespoke signs.
• Custom Lettering: Often produces one-of-a-kind signage with character and artistic flair.
• Applications: Popular for shopfronts, cafés, bars, heritage buildings, and murals.
• Time-Intensive: Involves manual labour and can take longer than printed signage.



Today, many sign writers combine hand-crafted techniques with digital tools, keeping the tradition alive while meeting modern standards.

Do Sign Writers Manufacture Signs?

Generally, sign writers are not manufacturers in the industrial sense. While they may produce small-scale, hand-painted signs themselves, larger or more complex projects, such as illuminated signs, fabricated panels, or installations requiring specific substrates, typically involve a signage manufacturer.

Signwriters often outsource these production elements to specialised manufacturers who have the machinery, materials, and expertise to deliver high-quality, durable signage. Companies like Unifab, which provides end-to-end signage solutions, are the manufacturing partner for many sign writers who need precise fabrication and production capabilities.



Unifab is more than just a sign manufacturer—we offer custom, intricate designs, fabrication, and professional installation services. Our team combines the creativity of sign writing with the reliability and scalability of high-quality manufacturing, making us a trusted partner for direct clients and industry professionals.

What is a Sign Maker?

A sign maker is generally involved in producing and installing signage using modern technology. This role is more aligned with digital design, fabrication, and manufacturing.



Key Characteristics:

• Technology-Driven: Uses software, CNC routers, vinyl cutters, and digital printers.
• Scalable Production: Ideal for producing multiple identical signs quickly and cost-effectively.
• Materials: Works with vinyl, aluminium, acrylic, LED modules, and more.
• Services: Often includes site surveys, graphic design, fabrication, and installation.

Sign makers are the go-to for various signage needs, such as commercial branding, vehicle wraps, safety signs, and illuminated displays. They are equipped to deliver everything from one-off signage pieces to ongoing signage programs across multiple sites.

Sign Writer vs Sign Maker: In Practice

In regions like Wollongong and throughout Australia, signage professionals often adopt the title “sign writer” as a broader term. This term reflects traditional hand-painting skills and the ability to deliver complete signage solutions—from concept and design to manufacture and installation. In this context, many businesses that offer fabrication and digital production still proudly call themselves sign writers, especially if they began with or still offer traditional techniques.

This dual identity underscores the evolution of the industry: where once there was a clear divide between artisans and fabricators, today’s signage professionals often wear both hats. Sign writers and sign makers frequently work together or within the same company to provide a full suite of signage services.

Which One Do You Need?

It depends on the type of signage you’re after:

• Choose a sign writer if you want traditional charm, custom artistry, or something unique for a boutique space.
• Choose a sign maker if you need business signage that’s durable, compliant, and efficiently produced.

Signage companies often offer both services, blending old-school techniques with modern fabrication to provide the best of both worlds.

Final Thoughts

Understanding the difference between a sign writer and a sign maker can help you better communicate your needs and ensure you get the correct result for your project. Whether a hand-painted mural or a digitally cut shopfront sign, the right expertise makes all the difference.

Looking to elevate your brand with standout signage? Contact a signage professional who understands the art and execution—your vision deserves nothing less.